Robotics
For companies that produce goods or services, electronic commerce, through the creation of e-commerce websites, represents a chance to produce a new sales channel. This has already happened before thanks to the combination of opportunities offered by technology and organizational solutions based on the option of the sales force and money.
This new electronic channel has two exclusive features regarding the last channel: Robotics electronic commerce means that the organization should start to believe when it comes to global trade policies. The values on websites and promotional offers are visible on the web to customers in each country.
If this kind of globalization becomes too frightening, it is possible to fall back on Those sites focused on specific markets, in local languages, but a skilled customer would notice any differences in the offers on different websites online.
It must be underlined this new adverting channel has lower costs than existing ones, and especially it has the capacity to cope with growing volumes of contacts without the need to increase advertising spaces or staff.
The low-cost investment required to produce this channel is a great opportunity for small to medium-sized companies to contend with bigger ones. To enter the business enterprise market you mustn't have vendors, branches, or shops, except what is strictly necessary to keep the physical experience of customers. The development of electronic commerce will eliminate protective barriers represented before by geographical distance.
If these products are either digital or easily transportable (ie, parcels, or packages), it will be almost irrelevant to get them from your own country or a distant country dealer. In reality, these products could be sent easily in real-time via the network, in the case of digital products, or within a couple of hours via shipping companies in the case of physical products.
The dismantling of the barriers will emphasize the significance of business intelligence and creativity in promoting their particular products and services. Since we could easily buy English books on discounted international websites, why should we spend time sorting via a library locally, where they cost more and not be around until much later?
Many companies, through E-commerce websites, may establish a direct channel making use of their end customers. It bypasses the standard distribution chain and tries to seize a part of the product's value that was previously left to intermediaries downstream.
Direct experience of end customers can significantly reduce the expenses of product marketing. A few of the savings are retained by the organization, with obvious profit advantages, and other savings could be used in the marketplace when it comes to selling price reduction.
Despite having suppliers, electronic commerce might be conducted to bypass intermediaries and go right to producers (in this case we talk about an e-procurement website). Even in this case, the huge benefits are obvious:
One of the clearest features of an electric channel, represented by e-commerce websites, is the power for the organization to have in touch with its end customers without an intermediary.
What this means is the capability to recognize and treat each customer individually in a personalized way (mass customization). Many bank websites ask their customers to specify their needs or interests; for example, an individual might be interested in financing services, others in asset management services, and so on. Robotics the end result is just a customer "profile", which produces a corresponding profile for the commercial offer: consequently, the internet site reconfigures itself on the basis of the interests declared by the consumer and shows only offers that are presumed to be compatible together with his needs.
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